Pro Tips To Find The Best New Product Ideas!

Are you looking for a brilliant new product idea? Creating a product you would personally buy is one thing; but that you could effectively sell is another. So, how to spot on marketable ideas? Here’s our 7 creative and easy techniques!

The Matching. Bring together two different existing products (one of them being preferably dynamic on its market) and see how they could match to create a valuable product with a WOW effect (e.g. Phone with integrated camera, food processor).

The “What if?” What if an existing product could use different materials – more cost-efficient, environmentally friendly, ergonomic, beautified, less power hungry)? What if an existing product could be designed for specific consumers with different needs or for an underserved market or a particular region of the world? What if you could help people save money on a consumer product?

The Solving. Find a problem to an existing product and solve it. Stay focused on the problem, but be flexible regarding the solution.

The Sophisticating. There are so many products on the market that haven’t been freshened up or improved for years, even decades. Spot one that is massively bought and find out how to improve its technical, functional or aesthetic aspects.

The Opposing. Take an existing product that is dynamic on its market and find out how it could be used in opposed conditions, such as day VS night, men VS women, adults VS children, plastic VS wood, big cities VS isolated villages, battery VS autonomy, round VS cubic and so forth.

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The Opportunistic. This technique deals with product development relating to contextual appropriateness (e.g. Anti contamination handles to open the doors using only our forearms, invented during the H1N1 crisis and sold massively to hospitals, laboratories, public buildings etc.).

The Statistician. It deals with studying statistics in a logical sequence. For example, define a representative sample of disabled people in a country, question what types of physical disabilities these people mostly suffer from, list them to select a majority class. Finally, spot on which dynamic products on the market this category can’t use or with difficulty. Find a way to help them use these products, and down the road you will contribute to enhance quality of life for millions of people!

By Aline Kerneis
Founder at Boost Your Impact, VC Investor & Virgin StartUp Mentor

Aline Kerneis specializes in business strategy, open innovation, sales boosting, digital marketing, web design and entrepreneurship coaching. She has over 15 years of experience in various industries and corporate structures, first as a Business Developer, then in International Sales, and now Founder of BYI, VC Investor and Mentor for Virgin Startup to help entrepreneurs aged 18-30 achieve their goals and realize their potential through understanding problems, identifying solutions and implementing their plans to success.

Ever since, Aline has been advising hundreds of entrepreneurs, startups, inventors and SMEs of a wide range of markets. She has provided business & personal coaching for many of these clients, helping them to unlock their full potential.

Previously, Aline graduated from the International Business School (Paris) with two Business Master’s degrees and, before that, with a Management HND and a second-year university degree in Laws & Economics. However, she was – and is still – a self-taught, constantly studying key books from all over the world to keep adding new knowledge and skills to her existing portfolio with one single objective: bringing more value to her clients.

In five years, she will set up a global foundation based on a pyramidal scheme to help abused women transform their lives through walking the entrepreneurial road.

She is also a mind-shaking writer.